Here’s a secret. Rather than regarding life as a distraction, treat it as your raw material.

Reframe things. Turn them around. Regard them differently. You can use everything else you do to enrich your writing.

I deal with people who are writing to build their business and they often tell me. “I would write more, but I need to see clients or deal with my customers.” One guy told me last week: “I haven’t written anything this week because I have had to research a new treatment for a very challenging client.”

Your clients are your greatest resources

I was banging my head against the wall. You’re researching, you’re learning. YOU’VE DONE MOST OF THE HARD WORK. NOW JUST WRITE ABOUT IT.

If you are writing for a business audience, writing to build your business then your greatest resource is your clients and customers. Ask yourself:

• What do they know?
• What have they told you which you can use in your writing?
• How have they changed what you do?

Try this to get started

Don’t know where to start? Try this. Write about what you did when you first started in your business and compare it to what you do now. You probably have a wealth of material in your notes, journals and diaries. Meet up with people who knew you then. Even better, meet up with people who trained you or worked with you then. Take your phone or a recorder and make a trip down memory lane with them. You’ll get loads of material and I bet some of it will be funny.

Go back and take a look at the products you offered your clients. Were they the seeds of something great or a dead end. Either way you have a story to tell. Trace your journey.

It’s all about you and what you do. You do it, you know it. NOW WRITE IT.

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