Writing with Ann

You need to know what you are talking about

A book is NOT A BUSINESS CARD

There is a myth going around that writing a book is some sort of supercharged business card. You will often find companies selling write book quick pushing this idea. Well, let me tell you IT IS NOT TRUE.

The argument goes like this. Don’t worry if you don’t know very much, come to use and we will produce a book for you and you will look good and grow your business.

It doesn’t work like this. To write a book which gives you business traction you need to be good at what you do. You need knowledge, expertise, an up to date understanding of your field and MOST IMPORTANTLY a real feel for your clients or customers and their concerns.

If you are successful. If you are giving your clients a valued service THEN you are ready to write a book.

And it will be invaluable for your clients, your business and your reputation.

I am seeing this so clearly with some of the authors I am publishing. I want to give a special mention to Sally Coombs and her new book The Infertlility Experience and Dr Sue Peacock and her book Sleeping with Pain. Both books display that quiet confidence which comes from really knowing your stuff. Anyone reading them could have complete confidence in the advice given. It’s wonderful to see these two great new authors now moving onto a bigger stage. 

#book publishing 

Posted 37 weeks ago

Give your clients what they ask for

Here’s a simple tip. If your clients want something give it to them. Write about it, make an eBook or a handout or a pdf and send it to all your clients.

When put like that it sounds so obvious. But how many of you do that?

So start by making a list of what your clients or customers are asking for. Over a period of months, even weeks you will begin to see a pattern.

So next identify what the most demands are for. Then make a list of these.

Next decide how best to answer these demands. What type of product would be best? It might be a whole book or it could be a regular newsletter or a new blog. Or perhaps it is a one- off guide which needs good colourful pictures so then a downloadable pdf might do the job.

When you have decided this GET WRITING. Do a draft and then show it to a selection of your clients who have asked for it? Does it do the job. Listen to their feedback. Clients often don’t know exactly what they want until they see it, so don’t get disheartened if they seem unenthused. Use all your questioning skills to find what you have missed.

When you have done this re-write, change, polish until you and more importantly your clients are happy.

Then launch your new product and tell everyone.

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Posted 39 weeks ago

Finished your book? Now the work starts with getting golden sales

As I often say writing a book is a big undertaking. And as I often say it is worth it. It is worth it because it will raise your profile and enable you to get more clients and charge more for your services.

BUT BUT BUT this will only happen if you make the effort to sell your book.

I am always disappointed when I see people who have put in so much effort into writing their book and then just sit back and do nothing. They don’t get the benefit of all their hard work.

So what goes wrong here?

One reason why authors fail to sell is that they aren’t clear at the beginning about why they are writing a book. Perhaps they day dream about making millions and hitting the best seller list. Well this might happen and good luck to you if it does, but for most of us it is unlikely. So don’t get disappointed if your Amazon sales are not rocketing (although there are some things you can do to increase them which I will tell you about another time). It is not the most important measure of success for your book. 

Not all book buyers are equal

Instead think about the quality of the sales. Let take an example. Say you have written a book on dealing with anxiety, or weightloss, or giving up smoking. Good you want to sell it. The bad news is there are literally thousands of books on these subjects and it is going to be hard to make your book stand out. The good news is that a just few dozen sales can transform your business. Here are some golden sales you can think about making.

  • Sales to the leaders of local groups and clubs working with people suffering from the problem your book solves
  • Sales to other healthy living profesisonals in your area
  • Sales to your local GPs (perhaps a special deal if they keep it is the waiting room)
  • Sales to health food shops
  • Sales to gyms and sports clubs
  • Sales to local grooming and personal care professionals
  • Sales to local media figures (local journalists and radio presenters for example)
  • AND MOST IMPORTANTLY SALES TO YOUR CLIENTS - if you have written a book expect EVERY CLIENT WHO COMES TO SEE YOU WITH THAT ISSUE SHOULD BUY YOUR BOOK. IF THEY DO NOT THEN IMPROVE YOUR SALES TECHNIQUE

The 3 reasons why these booksales matter the most

Why are these sales worth so much more than selling to someone you’ve never met on Amazon? Three reasons

  • Firstly, it will raise your profile and identify you as a local expert. It will make you stand out from the crowd Your reputation will grow and you will be able to charge more. 
  • Secondly, your message will get across to potential clients. Those book buyers become your ambassadors for your skills. You will get more clients.
  • Thirdly, new clients will get extra resources and that means they are more likely to succeed. And successful clients bring more clients.

Golden sales

So before you even start writing your book make a list of your golden customers. (You can even go and talk to them at this stage and find out what they would like from your book).

If you have already written a book then dust off those copies under the bed and GET SELLING THEM. You are not going to make a fortune from the cover price but you could easily double you income from clients if you do it properly and get those golden sales coming in.


So don’t just Get Writing Get Selling as well


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Posted 40 weeks ago

How to keep everyone happy and write a good book

writingwithann:

Don’t ignore your networks

The great thing about writing to build your business, whether that is a blog, a book or an article is that you can make contact with your most important contacts at every stage of the process.

You might find it works best to make a list and then look at how each contact can help you.

Here is an example. When you start out with an idea for your next piece of work think about the people you know who know more about this than you, or know about it from a different angle. Contact them, get their take on your subject, pick their brains. Then write up what they say and credit them. When you publish send them a copy of your work and thank them.

Good news all around. You have given them the endorsement of being an expert in the field. You have given them publicity in their chosen field. And you have been able to pass on expert information to your clients. So don’t be shy. Most people who are serious about building their business and strengthening their professional field will love to talk to you.

Keep on doing this and you can build a reputation for being at the centre of knowledge in your field. And that can only be good.

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Posted 41 weeks ago

How to keep everyone happy and write a good book

Don’t ignore your networks

The great thing about writing to build your business, whether that is a blog, a book or an article is that you can make contact with your most important contacts at every stage of the process.

You might find it works best to make a list and then look at how each contact can help you.

Here is an example. When you start out with an idea for your next piece of work think about the people you know who know more about this than you, or know about it from a different angle. Contact them, get their take on your subject, pick their brains. Then write up what they say and credit them. When you publish send them a copy of your work and thank them.

Good news all around. You have given them the endorsement of being an expert in the field. You have given them publicity in their chosen field. And you have been able to pass on expert information to your clients. So don’t be shy. Most people who are serious about building their business and strengthening their professional field will love to talk to you.

Keep on doing this and you can build a reputation for being at the centre of knowledge in your field. And that can only be good.

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Posted 41 weeks ago
<p>Make every booksale count</p><p>If you are using your book to build your business then it’s
the quality of your sales that is going to count not just the quantity.</p><p>What do I mean by this? Let’s think in terms of hard cash.
You will get a few pounds or euros or dollars for every book you sell and that in
nice. But if you build a relationship with your readers then some of the books
you sell will count for much more than that. </p><p>Everyone who buys your book is going to be interested in
your subject. And some of those readers are going to be really committed. Here
is an example. My book for new therapists FirstDays How to Set up a Therapy
Business and Stay Sane sells a respectable number and I am pleased with that.
Much more important is the fact that I offer some extras with the book which
include an offer of supervision and coaching for new therapists. In this way
the book brings me a steady stream of great committed people to coach, supervise
and generally get on with and help grow. I see this with the authors I help and
publish as well. A good book can get them more clients and raise their profile.
It is one of the quickest ways to build your reputation. So Get Writing. </p>

Make every booksale count

If you are using your book to build your business then it’s the quality of your sales that is going to count not just the quantity.

What do I mean by this? Let’s think in terms of hard cash. You will get a few pounds or euros or dollars for every book you sell and that in nice. But if you build a relationship with your readers then some of the books you sell will count for much more than that.

Everyone who buys your book is going to be interested in your subject. And some of those readers are going to be really committed. Here is an example. My book for new therapists FirstDays How to Set up a Therapy Business and Stay Sane sells a respectable number and I am pleased with that. Much more important is the fact that I offer some extras with the book which include an offer of supervision and coaching for new therapists. In this way the book brings me a steady stream of great committed people to coach, supervise and generally get on with and help grow. I see this with the authors I help and publish as well. A good book can get them more clients and raise their profile. It is one of the quickest ways to build your reputation. So Get Writing.

Posted 42 weeks ago

When to get feedback

Planning

I come from a background in journalism. For 30 years I spent time in offices where there was a workflow system for words. From an idea to raw copy through editing to sub-editing to proofreading, everything went through the same system. And it worked. Coy got more polished and mistakes were weeded out at every stage.

I can remember as a bolshie 24 year old being told off by an elderly proof-reader for trying to make a big change at her stage. And she was right. Break the system and mistakes creep in. I learned this the hard way and now the system is second nature to me. It is the system I use with authors who work with me and, although it can be restrictive it works, we get books out on time and they are of a high quality.

Feedback

The key is to TAKE FEEDBACK AT THE RIGHT TIMES.

The first important time is when you start.

Is your basic idea sound? Is it something people want to read?

When you have written your first chapter or sections take more feedback. Does what you are writing make sense? Is it is the style and form that your readers would want?

Once you have taken the feedback carry on and don’t go back. Otherwise you will be changing things when you should be polishing the copy and mistakes will creep in.

And remember you are more than welcome to use the Get Writing group to ask for feedback and ideas.

Posted 43 weeks ago
<p><a class="tumblr_blog" href="http://writingwithann.tumblr.com/post/150162175375">writingwithann</a>:</p>
<blockquote>
<h2>Who are your readers? </h2>
<p>This might sound an odd question but
it matters.</p>
<p>To sell books you need to build a relationship with these
people.</p>
<p>First of all, you need to find them. This can be a daunting
task, and it does take time so you need to make sure you use that time well.</p>
<h2>Here is one way to start. Try this.</h2>
<p>What is the subject of your book?</p>
<p>Start by Googling your subject, You will come up with loads
of forums, blogs, discussion boards, Facebook groups and the rest.</p>
<p> The next stage takes some time, but it is worth it.</p>
<p>Go through the most active of those groups.</p>
<p>Pick the ones, which most closely align with your niche. (At
this stage you should discard those further away from them.) Focus on those which
are most closely related to your subject.</p>
<p>Next, begin to post on some of these groups. Don’t start
with your book. Start with your expertise. Join in the debates and discussions.
Later you can weave in that you are writing a book.</p>
<p>Do something else as well. Note the people (10 to 20) who
are most active on your chosen forums and blogs. The contact them through the
private messaging systems on your chosen forums. Ask them if they would be
interested in seeing an advanced copy of your book, and even reviewing it. </p>
<p>These people are gold-dust for you. They are influences and
if they like your book they will tell others. They are also likely to be
knowledgeable and might give some good insights about your work. </p>
<p>It can be the start of a great relationship. </p>

<p>





0":“p*X�WZ</p>
</blockquote>

writingwithann:

Who are your readers? 

This might sound an odd question but it matters.

To sell books you need to build a relationship with these people.

First of all, you need to find them. This can be a daunting task, and it does take time so you need to make sure you use that time well.

Here is one way to start. Try this.

What is the subject of your book?

Start by Googling your subject, You will come up with loads of forums, blogs, discussion boards, Facebook groups and the rest.

 The next stage takes some time, but it is worth it.

Go through the most active of those groups.

Pick the ones, which most closely align with your niche. (At this stage you should discard those further away from them.) Focus on those which are most closely related to your subject.

Next, begin to post on some of these groups. Don’t start with your book. Start with your expertise. Join in the debates and discussions. Later you can weave in that you are writing a book.

Do something else as well. Note the people (10 to 20) who are most active on your chosen forums and blogs. The contact them through the private messaging systems on your chosen forums. Ask them if they would be interested in seeing an advanced copy of your book, and even reviewing it.

These people are gold-dust for you. They are influences and if they like your book they will tell others. They are also likely to be knowledgeable and might give some good insights about your work.

It can be the start of a great relationship.

0":“p*X�WZ

Posted 44 weeks ago
<h2>Who are your readers? </h2><p>This might sound an odd question but
it matters.</p><p>To sell books you need to build a relationship with these
people.</p><p>First of all, you need to find them. This can be a daunting
task, and it does take time so you need to make sure you use that time well.</p><h2>Here is one way to start. Try this.</h2><p>What is the subject of your book?</p><p>Start by Googling your subject, You will come up with loads
of forums, blogs, discussion boards, Facebook groups and the rest.</p><p> The next stage takes some time, but it is worth it.</p><p>Go through the most active of those groups.</p><p>Pick the ones, which most closely align with your niche. (At
this stage you should discard those further away from them.) Focus on those which
are most closely related to your subject.</p><p>Next, begin to post on some of these groups. Don’t start
with your book. Start with your expertise. Join in the debates and discussions.
Later you can weave in that you are writing a book.</p><p>Do something else as well. Note the people (10 to 20) who
are most active on your chosen forums and blogs. The contact them through the
private messaging systems on your chosen forums. Ask them if they would be
interested in seeing an advanced copy of your book, and even reviewing it. </p><p>These people are gold-dust for you. They are influences and
if they like your book they will tell others. They are also likely to be
knowledgeable and might give some good insights about your work. </p><p>It can be the start of a great relationship. </p><p> </p><p>





0":“p*X�WZ</p>

Who are your readers? 

This might sound an odd question but it matters.

To sell books you need to build a relationship with these people.

First of all, you need to find them. This can be a daunting task, and it does take time so you need to make sure you use that time well.

Here is one way to start. Try this.

What is the subject of your book?

Start by Googling your subject, You will come up with loads of forums, blogs, discussion boards, Facebook groups and the rest.

 The next stage takes some time, but it is worth it.

Go through the most active of those groups.

Pick the ones, which most closely align with your niche. (At this stage you should discard those further away from them.) Focus on those which are most closely related to your subject.

Next, begin to post on some of these groups. Don’t start with your book. Start with your expertise. Join in the debates and discussions. Later you can weave in that you are writing a book.

Do something else as well. Note the people (10 to 20) who are most active on your chosen forums and blogs. The contact them through the private messaging systems on your chosen forums. Ask them if they would be interested in seeing an advanced copy of your book, and even reviewing it.

These people are gold-dust for you. They are influences and if they like your book they will tell others. They are also likely to be knowledgeable and might give some good insights about your work.

It can be the start of a great relationship.

 

0":“p*X�WZ

Posted 44 weeks ago
<h2><b>So we are all busy, but if you don’t make time then you
won’t get writing.</b></h2><p><b>So how do you make time and make the most of your time?</b></p><p><b>First of all, listen to yourself. Your personal biorthyms
will mean you function best at certain times. So ask yourself</b></p><p><b>Are you a lark or an owl? We all are hardwired one way of
the other. But whichever end of the day is your golden time make the most of
it. Stay up late or get up early. You will know what is right for you.</b></p><h2><b>Start doing this for just one hour a day.<br/>Plan what you are going to do in this special high-creativity,
high production hour. And do it.</b></h2><p><b>That’s the most important time. You will be amazed at how
much you achieve. So do this first to establish a good pattern.</b></p><p><b> </b><b>Then look at other times you could use better.</b></p><p><b>Use the small spaces in the day. Every time you stop writing
note EXACTLY where you are. The if you have 10 minutes get back to it. Those 10
minutes add up.</b></p><p><b>The best is the enemy of the good. Professional writers have
to finish or they lose their jobs. Get in that habit. Get writing and get
finished. </b></p>

So we are all busy, but if you don’t make time then you won’t get writing.

So how do you make time and make the most of your time?

First of all, listen to yourself. Your personal biorthyms will mean you function best at certain times. So ask yourself

Are you a lark or an owl? We all are hardwired one way of the other. But whichever end of the day is your golden time make the most of it. Stay up late or get up early. You will know what is right for you.

Start doing this for just one hour a day.
Plan what you are going to do in this special high-creativity, high production hour. And do it.

That’s the most important time. You will be amazed at how much you achieve. So do this first to establish a good pattern.

 Then look at other times you could use better.

Use the small spaces in the day. Every time you stop writing note EXACTLY where you are. The if you have 10 minutes get back to it. Those 10 minutes add up.

The best is the enemy of the good. Professional writers have to finish or they lose their jobs. Get in that habit. Get writing and get finished.

Posted 45 weeks ago

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